Brazilian presidential candidates Luiz Inácio Lula da Silva and Flávio Bolsonaro spent a combined total of over $130 million in the first round of the election, according to data provided to the Electoral Court (TSE) as of October 4. Lula, the former president running for the Workers' Party (PT), spent $65.6 million, while Bolsonaro, the candidate for the Patriota (PL) party, spent $65.1 million. The spending limit for each candidate across both rounds of the election is set at $133 million.
Lula’s campaign focused heavily on grassroots outreach, particularly in major cities, but saw a decline in votes in those areas. Bolsonaro’s team, led by his brother Flávio, emphasized online mobilization and digital engagement. The two candidates’ campaigns also faced scrutiny over the use of cryptocurrency for fundraising, with the TSE suspending a website linked to Bolsonaro’s campaign.
Public opinion remains divided on the potential impact of either candidate’s presidency. A Datafolha poll showed that 43% of voters believe their lives would remain the same under Lula, while a significant portion of voters are uncertain about the effects of a Bolsonaro victory. The debate over the end of the 6x1 work schedule, a policy that has been a key issue in the campaign, continues to divide political factions.
The upcoming legislative session in the Senate will consider a constitutional amendment to end the 6x1 work schedule, a proposal that has drawn criticism from both sides of the political spectrum. As the election approaches, the financial and political strategies of both candidates remain under close watch.
